What a boxer taught me about creative confidence

“I try to remember that I’ve trained for this hard enough”, what a fighter taught me about creative confidence

I was recently shooting a night of boxing fights for Fighter Fit in Shoreditch and worked with one of the Fighter, Keiya, to create a short documentary style video about his fight and why he decided to jump in the ring.

After his fight, he said something that’s stayed with me since: “I try to remember that I’ve trained for this hard enough.”

It hit me harder than I expected because I know that feeling.

Not in the ring, but in the moments before hitting publish. Before pitching myself. Before directing a shoot that pushes me beyond my comfort zone. Before taking any leap where doubt shows up uninvited.

As creatives, we often forget how much we've already invested in ourselves. We don’t give enough credit to the hours spent learning, failing, refining, experimenting. We downplay our preparation because the imposter voice gets louder just as we’re about to step into the arena.

But we have trained for this. And most of us hard enough!

Years of project management taught me to build structure out of chaos. Years behind the lens trained my eye to capture stories that speak before I do.

Rejections, pivots, hard clients, tight budgets: they were all part of the training.

And just like Keiya, it’s not about eliminating fear. It’s about choosing to trust the work you’ve put in, even when the outcome is uncertain.

Courage isn’t about certainty. It’s about trusting your preparation.

To anyone doubting whether they’re ready, maybe you are. Maybe you’ve trained harder than you realise. Step in.

——

Want to tell your story beyond the ring?
Whether you're a fighter, fitness coach, or influencer pushing your limits, your journey deserves to be seen. I create cinematic portraits and short-form reels that go beyond aesthetics to capture discipline, drive, and the moments in between.

Let’s create visuals that hit harder than words.
DM on instagram me or get in touch here to book a shoot tailored to your brand, your fight, and your voice.

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