Structure Meets Soul:

The Creative Identity Membership

A continuous creative partnership for artists who want clarity, confidence, and a visual presence that feels true.

It Started with Five Minutes.

If you follow the “Five Minute Coffee and a Portrait” series, you know the conversations. You’ve seen artists open up about their fears, their imposter syndrome, and the pressure to perform.

But you only see the edited cut.

This membership was born from what happens when the cameras stop rolling. Time and again, once the recording ended, the conversation would shift. The honesty would appear and the questions would come flooding out:

  • "It’s actually so difficult to get a consistent style for my posts"

  • "I hesitate so much about what I’m about to post, is it really me? And then i don’t post…"

  • "I have the ideas, but I'm drowning in the execution."

  • “I wish I had someone to guide me and remove the decision making process”

I realised that listening wasn't enough. We needed to move from conversation to construction.

The Creative Identity Membership is the practical answer to those honest moments. It is the structure behind the vulnerability.

The Intersection of Art & Strategy

I am a Creative Identity Director whose work is rooted in real-world experience.

Most mentors offer either "vibe" or "strategy." I offer both.

My background as a Photographer and Filmmaker gives me the visual eye to shape your aesthetic. I know how to translate an emotion into an image that connects.

But vision needs a vehicle. My eight years as a Senior Project Manager in a leading London creative agency gave me the discipline to turn chaotic ideas into concrete reality.

I didn’t just manage timelines. I led creative digital experiences for global icons like Bon Jovi and Paul McCartney. I learned firsthand, from some of the best creatives in London, how to translate the identity of a legend into a digital world that feels authentic, engaging, and clear.

This is not "coaching." This is Creative Direction. It is a partnership to take all the chaotic ideas, fears, and dreams swimming in your head, and turn them into a clear path forward that actually feels like you.

What does it mean for you?

Identity and creative strategy

A calm, honest space to figure out who you are becoming and how you want to be seen without having to perform, explain, or justify yourself.

• Monthly strategy session (one 60-minute deep dive or two 30-minute calls)
• Space to talk through doubts, transitions, and creative identity shifts
• Clarity on emotional tone, narrative direction, and how your work is perceived

Visual Direction & Consistency

Support shaping a visual presence that feels like you, not a trend and that actually looks coherent across platforms.

  • Monthly review of your content library

  • Selection and refinement of your strongest images

  • A consistent visual look so your phone content and professional work finally align

  • Ongoing guidance on lighting, styling, colour, and mood

  • An aesthetic people start to recognise as yours

Expression, Confidence & Visibility

Support when showing up starts to feel heavy, performative, or paralysing.

  • Feedback on ideas before you post them

  • Direction for reels (angles, pacing, storytelling)

  • Help navigating visibility anxiety, perfectionism, and creative blocks

  • Support finding a tone of voice that feels natural, not forced

  • Feeling more at ease on camera over time

  • Fewer “should I post this?” moments

Creative Planning and priorities

This part of the membership draws directly from eight years as a Senior Project Manager in a leading London creative agency.

  • Help deciding what actually matters right now

  • Clear priorities for upcoming projects and releases

  • Gentle structure so you’re not constantly reacting or spiralling

  • Fewer decisions, fewer tabs open in your head

  • A sustainable rhythm that supports your art instead of draining it

The Signature Identity Session

We cannot build your identity without a visual anchor. As a member, you receive a dedicated one-hour guided portrait session. We will create 20 identity-led edits that define your new look, whether that is cinematic and moody, bright and editorial, or raw and unscripted..

(Value: £450– Included in your membership)

Identity work is ongoing. The longer you stay, the more value you build.

  1. The Signature Identity Session
    Included in your first month. A cinematic portrait experience worth £450 that becomes the visual anchor for everything we build together.

  2. Priority Access
    Members are always prioritised in my calendar. When you feel ready to create something new, you never wait for availability.

  3. The Member Rate
    20% off all future photoshoots, music videos and content days.
    Your creative evolution becomes more accessible and more sustainable over time.

  4. The Shoot Bank
    After your third month, £100 of your monthly fee is added to your personal Shoot Bank.
    This is not a discount or a promotion. It is a way of supporting your future projects, easing financial pressure and helping you plan your creative work with confidence.

    Your credits build quietly in the background and remain available for as long as you are an active member.
    When the moment comes to create something new, your Shoot Bank and your member rate work together to bring that project closer, not further away.

    This exists for you.
    For the artist who wants to grow without the weight of large upfront costs.
    For the person who wants their next body of work to feel intentional, not rushed.
    For the version of you that is becoming clearer each month.

What are my benefits?

The Nature of This Work

The Creative Identity Membership sits in a space that isn’t commonly offered in the photography or music world.
It blends photography, creative direction and identity work into one long-term partnership, created specifically for artists who want clarity, consistency and a visual presence that feels true.

Photographers focus on images.
Coaches focus on mindset.
Social media managers focus on output.

But artists need something deeper and more human. They need a place where identity, aesthetic and expression can grow together over time, guided by someone who understands both the emotional and creative sides of their work.

This membership is not an add-on to photography. It is the beginning of a new category of creative partnership.
One that helps artists understand themselves more clearly, express themselves more confidently and build a visual presence that feels true, consistent and alive.

This is work that happens slowly, honestly and with intention. There are no shortcuts here. Just space, clarity and the support to become who you are trying to be.

Become a Founding Member

The Creative Identity Membership is launching with a limited number of 5 founding spaces.
These first members will help shape the rhythm, depth and direction of this work, and will receive the lowest rate the membership will ever offer, valid for as long as they remain a member. No price hike for you. Ever.

Because your Signature Identity Session takes place in your first month, the first two months of the membership are paid upfront at registration. This ensures that the work begins with clarity, commitment and the space we need to create your visual foundation.

After this, your membership continues at £200 per month.

Your Shoot Bank begins in your fourth month, adding £100 of credit to your account every month for as long as you remain a member.
These credits can be used toward any future portrait session, creative identity shoot, event coverage or music video.

Only a small number of artists will be accepted as founding members.
This keeps the work personal, consistent and deeply supportive, and allows me to give each member the space and attention they deserve.

This membership is for artists ready to do the work. It is not for those seeking a social media manager to "do it for them," or those looking for a quick fix. Identity work is personal, gentle, and ongoing.

If you would like to join as a founding member, you can apply below.