The Fear of Being "Fake"
If there's one thing I hear most from classical and independent artists, it's this:
"I know I need to be visible, but I don't want to be an influencer."
You've spent years refining your technique. Your relationship to your craft is serious, considered. The idea of pointing at text on a screen, showing off your outfit of the day and your fashion sense or chasing trends feels like a betrayal of that work.
You value dignity. You value depth.
That hesitation makes sense.
The modern artist's dilemma: the need to be seen versus the need to protect your private self. Remember that visibility is mandatory, but access is optional. You get to decide what stays under the umbrella.
Content vs communication
The problem isn’t visibility. The problem is trying to copy a model that wasn’t built for you. You’re not a lifestyle vlogger. You’re an artist.
Influencers sell a lifestyle as the product. Artists share a perspective shaped by their work.
That doesn’t mean your life has to disappear.
Your interests, routines, and passions don’t dilute your artistry when they’re shared in context. They deepen it. The mistake is assuming that anything beyond the work itself is a betrayal of seriousness.
Some of the most respected artists are recognised not just for what they play, but for how they see the world.
What actually resonates
Through my Five Minute Coffee & a Portrait series, I’ve seen this play out again and again.
The most powerful content isn’t gimmicky, it isn’t loud and it isn’t overproduced.
It’s a quiet portrait, a genuine laugh, a conversation about what matters to you outside the instrument.
Cooking. Fashion. Film. A long walk. A favourite café.
When these moments appear naturally, as part of a conversation rather than a performance, sharing them doesn’t feel like “posting”. It feels like being present.
That kind of visibility doesn’t cheapen the work. It deepens the connection with the audience.
Identity over trends
You don’t need to chase the algorithm. You need to define your identity.
What shapes how you approach the work?
What stays with you between performances?
What do you return to when no one is watching?
When your visibility comes from that place, it stops feeling fake.
You’re not performing online. You’re allowing the work and the person behind it to be seen together.
Clarity. Presence. Sustainability. I work with serious artists to build a visual identity that honors their craft without feeling like a performance. If you are ready for a continuous creative partnership, applications are open for the Creative Identity Membership.
